Dorito advert competition
What should my Doritos ad be about (the “Brief”):
The competition is simple. We want you to make a 29 second TV advert for Doritos and upload it to our website. We can’t help you with your idea. Sorry about that.
But we can give you an idea of what Doritos stands for as a brand. We’re all about getting it started. Sharing. Good times. Having a laugh. Think big, bold, flavours that are packed with crunch.
We’re looking for an ad that entertains your mates as much as it does you. One you’re proud to share. One that makes all the other contestants wish they’d done it themselves. One that is undeniably cool.
Be creative and original with your entry. Seriously. What will make Doritos stand out from all the other boring ads on TV? Is there a clever new way to talk about Doritos, or one of our flavours? An inspired endline, maybe.A genius gag, possibly. It’s entirely up to you.
Now, get to work.
What does the brief ask for?
The brief asks simply for a 29 second advert for Doritos. The brief doesn’t give much as inspiration but states that they are looking for an entertaining advert and that as a brand there “all about getting it started. Sharing. Good times. Having a laugh.” The Brief tells the aplicants to be creative and suggests talking about your favourite flavours in a clever way.
What’s in it for the applicant?
The videos are all submitted online so all entries should get some views. If you’re video is popular and enough people vote for it, it will then be selected for the final in which a panel of judges will chose their favourite. The top hundred voted for videos will also be announced on the day of the decision ( 12th May 2010)which will give the creators name and add more exposure. If you’re advert is voted into the top 3 adds then you will receive £100,000(an obvious benefit) with £1 on top of that with every vote you receive (up to £100,000).
Restrictions
There are a lot of restrictions in this brief as all of the content shown has to be with in TV guidelines here is the list that is on the site
- Don’t mislead the audience about Doritos. We can’t use your ad if you start claiming that eating Doritos cures baldness or something like that.
- Do not cause offence or harm to any group, religion, race or individual.
- Stay safe! This is a Doritos ad, not an audition for stuntman of the year, so don’t portray or encourage dangerous activity.
- Please don’t show the logos or brand names of other companies in your ad. You might love your Nike hat, but if the logo’s in shot, we can’t use your ad.
- If using motor vehicles, please stick to the Highway Code. The last thing you want is your ad being used as video evidence against you if you’ve broken the law.
- Please don’t smoke or drink alcohol in your ad – if you do, we can’t use it.
- Don’t aim your ad at under 18s. Doritos never advertise children.
- Use your own idea for your ad. Don't nick someone else’s.
- Don’t use stroboscopic effects, editing techniques or flashing lights in your ad
- You can’t show gambling, guns, nudity or violence in your ad.
- You must get the consent to use the images of everyone you’ve filmed in your ad. Download a consent form here
- And don’t swear! Unfortunately we can’t even have bleeps!
restrictions also stated that applicants could not be under the age of 18, this is because for an under 18 year old to appear on an advert they would need permission from their parents or guardians which would be hard to obtain from hundreds of applicants. All of these rules and regulations will have been put in place to keep the ads legal and so that they are able to be shown before the watershed.
Project title_
Charity Promotional Video
Project Details_
Produce a video with long term usability. The Jack Petchey Foundation gives grants to projects that benefit young people aged 11-25, since 1999 they have given away over £50million. They needed a high impact video production to promote the charity during events, ceremonies and on the website.
A very good presentation from a knowledgeable team it really helped us to develop our thinking about the use of social media
What does the brief ask for?
The brief asks for a video that will be able to represent the charity and promote its events and ceremonies for a long time. The video needs to be high impact and suitable for the charities ceremonies and their website
What’s in it for the applicant?
If you’re video is selected it will be going viral and will also be used at award ceremonies so the better you’re video the better chance you have of showcasing you’re talent.
Negotiable
As long as the company gets promotion there seems to be a lot of scope for negotiation as they do not specify any rules or regulations.
Project Title
Heinz salad cream advert
Heinz salad cream advert
Brief
Develop a creative campaign that attracts young people to Heinz Salad Cream, encouraging them to eat it on or with ANY of their favourite foods. Reinforce the message that Heinz Salad Cream is a tasty and versatile sauce for today.
Creative Requirements
Get young people to either discover or rediscover the brand. Generate excitement around this unique quirky brand and engage consumers through upbeat/fun messaging. Get young people talking about Heinz Salad Cream again and be proud to say that they eat it!
The idea can take any format you feel appropriate. It would be ideal to have the potential to work across all manner of channels (new and traditional media, packaging, new products ideas, even the name is up for grabs!). Feel free to incorporate the Heinz Salad Cream Keystone logo, ‘It Has To Be Heinz’ logo and images of our packs into your work where appropriate. All assets can be found in the project pack.
What the Brief Asks for
The brief asks for an advertising campaign for Heinz salad cream which encourages people to eat Heinz salad cream with their favourite foods, The brief stresses heavily that the campaign needs to appeal to young people and attract them to Heinz Salad Cream, The brief is focused on this mainly and goes as far as to asking for a campaign that will have young people talking about this Salad cream.
The target audience for the advert is 18 – 29 year old adults
The target audience for the advert is 18 – 29 year old adults
Mandatories
Heinz to be used in capital letters. Creative/campaign must have food values (but not high brow food). Creative/campaign brings modernity to the brand. The ‘It has to be Heinz’ logo is also included in the brief’s project pack. If you wish to use this, please note that it shouldn’t be used as a standalone logo, but rather within a sentence/context, eg. To zing up your sandwich ‘It has to be Heinz’.
The breif states that the name HEINZ has to be written in capitals when used in the campaign (this is how it is always written on packaging and adverts etc. The campaign must also have “food values” this means reasons as to why the Salad Cream is a good product, although these values are not meant to be “highbrow” so the description shouldn’t be over the top. The applicant can also use the logo “It has to be Heinz” but this logo should only be used in a sentence and not just used on its own.
http://awards.ycnonline.com/briefs/view/heinz-salad-cream/
